Marketing Plan

Marketing Plan

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Ansoff Matrix

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Marketing Mix

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STP model

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The need of a marketing plan

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Features

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  • Product: What’s being sold?
  • Price: How much does it cost?
  • Place: Where will the product be sold?
  • Promotion: How will you communicate with your audience?
  • People: Who is involved in the production, promotion, and distribution?
  • Process: How will you deliver it to the customer?
  • Physical Evidence: How will you prove to customers that your business exists?

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” —

Beth Comstock